Discuss the 4Ps of marketing, establishing and focusing on the ones most relevant to your project

 The four P's of marketing are:

                     The 4 P’s of  marketing

1.Product:

The goods or services that are sold in the market are known as product. The products are what are usually made available to the customer are ideally supposed to fulfill an existing customer demand. The product that is made available determines about how it is charged, where it is placed and how it is to be promoted. In order to make a profit, it is necessary to identify how the product is different from what is available on the market. The key to is P of marketing is detecting what it is that makes the product unique or special.

2.Price:

This is the amount of money that is charged to the customer for the determined goods or services. The amount of sales and profit are usually driven by the right pricing on the product. There can be different factors that can affect the price of the product such as supply cost, discount's and competitor's price. There can be other reasons for low or high price rates such as high end business having higher prices as an indication of it being a luxury.

3.Place:

This is the location where goods are sold and how they ought to be distributed. For instance, is it preferable to sell goods online rather than  a physical store? The location of the goods inside the store's display may also be mentioned. Place may also refer to the locations where goods are to be marketed, such as television, social media, or websites. Finding the optimal location to put goods in front of people who are most inclined to buy them is the ultimate purpose of place.  (The Four PS of marketing, 2022)

Even while location might not seem important if you own an e-commerce company, it is. What social media channels, for instance, is used to advertise the online store? Promotion and location are strongly related concepts. (The Four PS of marketing, 2022)

4.Promotion:

Public relations and advertising that are part of the product's marketing plan are both considered to be forms of promotion. The purpose of product promotion is to convince customers of the necessity of the product, the issue it would resolve for them, and the benefits of spending their hard-earned money on it. How can the target market be reached most effectively? It might be a social networking site, a PR initiative, or an SEO plan. (The Four PS of marketing, 2022)

There are so many methods to advertise business nowadays, and so many tools to assist. The goal is to select the best type of promotion to reach the unique target group. Online marketing, SEO, social media, Google Ads, social media advertising, affiliate marketing or influencer marketing, content marketing, or email marketing. (The Four PS of marketing, 2022).

 The strategies of 4P's that are important for my website as:

Price: With the correct amount of price, I can attract more customers .

Product: The quality of the product is one of the most important factor because better products helps in better promotion.

Promotion: With the increment in the art industry and many good artists coming out these days, having better promotion will increase the chances for better sales.

References:

The Four PS of marketing (2022) American Marketing Association. Available at: https://www.ama.org/marketing-news/the-four-ps-of-marketing/ (Accessed: 10 February 2023).

 The 4 P’s of  marketing+ marketing mix examples (2021) SEOptimer: SEO Audit & Reporting Tool. White Label Option. Available at: https://www.seoptimer.com/blog/4-ps-of-marketing/ (Accessed: 10 February 2023).