SEO

 

 What is SEO? 

A Search Engine optimization is the process of enhancing the visibility of your website in search engine such as Yahoo, Google and BIng by ranking higher in SERPs that matters to your target audience . This aim is usually to rank higher in first page of the google search results for such terms that matters much to your target audience.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices.

What is it used for?

1. It boosts your Credibility.

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2. Maximizes PPC campaigns.

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3. It gives you competitive advantages.

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4.It helps you rank better in local searches.

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5.You get quantifiable results.

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6.It improves user engagement rates

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Reference: 

1.What is seo? basics of search engine optimization (no date) Mailchimp. Available at: https://mailchimp.com/en-gb/marketing-glossary/seo/#:~:text=Search%20engine%20optimization%20(SEO)%20is,most%20to%20your%20target%20audience. (Accessed: January 28, 2023).

2.Muthoni, J. (2022) Council post: 10 key benefits of SEO for your business, Forbes. Forbes Magazine. Available at: https://www.forbes.com/sites/forbesagencycouncil/2021/06/14/10-key-benefits-of-seo-for-your-business/?sh=70519f373fd0 (Accessed: January 28, 2023).