Analyse the homepage for 2 E-commerce websites: including comparisons and features improvement

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 In today's context there are many e-commerce websites that are popular and used. some of them are:

1.Etsy:  Etsy United Kingdom 



2.Ebay: Electronics, Cars, Fashion, Collectibles & More | eBay



As the internet is evolving day by day the platform for e-commerce is also developing and Etsy and Ebay are two of the renowned e-commerce websites out there.

Some of the common features that both Ebay and Etsy have:

  1. Both Etsy and Ebay have a clear value proportion that makes it easy for them to set them apart from other websites.
  2. Both Etsy and Ebay have search bar on the top that makes it easy for customer to find what they are searching for easily.
  3. Category navigation bar is present on both website which makes it easy to navigate the product faster.
  4. Both of the website has highlighted their special offers and featured their popular items.
  5. Cart options are available to add in the product as they can scroll to look for other products.
Features that can be improved in the above e-commerce website are:
  1. Adding their seasonal items and new arrivals.
  2. Being clear about their shipping and return policies.
Reference:
Lorincz, N. (2023) Ecommerce homepage design best practices with 21 examples, OptiMonk. Available at: https://www.optimonk.com/best-ecommerce-homepage-design/ (Accessed: January 30, 2023).



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